Hi,I'm Shreya.
I'm interested in the ideas people remember —and why they work.
Creativity first. Strategy always.
I'm a Marketing & Management student at Queen Mary University of London, coming to marketing from a creative and design background. I'm interested in understanding people, solving business problems and turning insight into ideas that feel both meaningful and memorable.
- Marketing
- Consumer Behaviour
- Brand Strategy
- Content
Currently exploring
Marketing • Strategy • Business • Consulting
Summer internships & placement opportunities
The idea
Curious by Nature.
- People
- Culture
- Ideas
- Creativity
- Behaviour
Strategic by Design.
- Research
- Insight
- Positioning
- Content
- Execution
I think about marketing as a few honest questions: who is this for, what do they actually believe, and what would change their mind?
Good marketing starts with paying attention.
On where the work starts
01
About me
I study Marketing & Management at Queen Mary University of London, coming to it from a creative and design background — a way of thinking I still bring to marketing: visually first, then strategically.
Shreya Persaud / London
A little about me
Outside of marketing, I'm naturally curious — about people, ideas, design and the little details that make something memorable.
When I'm not studying, I'm usually playing UNO with friends, watching a comedy or animation film, sketching in a notebook, or exploring an art gallery when I'm in London. I've always liked noticing the little things — a piece of art that makes me stop, an idea I want to sketch out, or a brand that makes an everyday experience feel a little different.
Things I find myself doing
Small things that shape how I see the world.
Currently curious about
- 01Brand StrategyHow a brand decides what it stands for.
- 02Consumer PsychologyWhy people choose one thing over another.
- 03Creative DirectionGiving an idea a look, tone and feeling.
- 04Content & StorytellingTurning a strategy into something worth reading.
- 05Digital & AINew tools, used with judgement.
- 06Brand ExperiencesThe moments people actually remember.
- 07Visual CultureHow design, art and imagery shape what we notice.
What I bring
Think
- Research
- Consumer insight
- Strategic thinking
Make
- Content
- Creative concepts
- Storytelling
Build
- Brand thinking
- Digital marketing
- SEO
Learn
- Experimentation
- AI & emerging tools
- Continuous learning
Growing through curiosity.
Point of view
How I Think.
Start with people.
Understanding behaviour comes before building campaigns.
Make insight useful.
Research only matters when it changes a decision.
Build with purpose.
Creative ideas are stronger when they solve a real problem.
Curious about people.
Interested in what makes brands matter.
Research should change what you create.
On research
02
Real-world learning
Royal WharfClinic
Five weeks of marketing work across competitor research, SEO and content design.
Role
Graphic Design Intern
Duration
5 weeks
Focus
Content marketing & SEO
Tools
Canva, SEO, research
Research
Competitor analysis
I analysed a mix of direct and indirect competitors to understand how other hair clinics communicate their expertise, present their services and engage potential patients across digital and in-person touchpoints.
This helped identify useful practices, differences and opportunities that Royal Wharf Clinic could learn from when considering its own marketing.
Full competitor analysis
SEO
SEO content strategy
I created an educational SEO article focused on Afro hair transplants, using patient-focused questions to make the content useful as well as search-friendly.
Content design
Founder story carousel
I designed a three-slide founder story carousel for Instagram, using personal storytelling to introduce the people behind Royal Wharf Clinic and make the brand feel more approachable.
Reflection
Marketing for a hair clinic is about making expertise understandable while helping potential patients feel informed and confident.
This experience showed me how research can influence different marketing touchpoints — from understanding competitors and creating useful SEO content to using storytelling to make a clinic feel more human.
The Question
How do you make investing feel less intimidating to students?
What We Found
Three barriers stood between students and their first investment.
01
Uncertainty
Students don’t know where to start, so they don’t start at all.
02
Complexity
Investing reads as something to fully understand before trying.
03
Lack of trust
Platforms feel unfamiliar, and advice comes from strangers online.
The Opportunity
Position Hansel & Gretel as the easiest first step into investing by combining education, simplicity and community.
The Strategy
The BUILD framework — one job per stage of the student journey.
B
Build curiosity
Teasers and campus moments before launch.
U
Understand the value
Relatable education that removes jargon.
I
Inspire action
Incentives that make the first invest effortless.
L
Leverage community
Ambassadors, societies and peer proof.
D
Drive advocacy
Referrals and rewards that compound reach.
Bringing It To Life
Developed a Freshers' Week activation combining experiential marketing, student ambassadors and social content to make investing feel more accessible, relevant and approachable.
Speculative campaign concept — not built or launched
Hero Campaign
The InvestBack Launch
Freshers’ Week launch experience
- Live product demonstrations
- Founder Q&A on the main stage
- Interactive investing activities
Campus Activation
InvestBack Hub
Branded pop-up stand
- Download the app in 60 seconds
- Meet campus ambassadors
- Money personality quiz
- Unlock exclusive launch rewards
Social Series
Countdown to InvestBack
7-day Instagram & TikTok series
- Meet the ambassadors
- Investing myths, busted
- Launch reminders
- Behind-the-scenes content
Hero Campaign
The InvestBack Launch
A Freshers’ Week launch that makes a first investment feel effortless.
The Learning
Great marketing begins with understanding people, not channels.
The strategy only worked once the barriers were understood. And because this campaign was never launched, success would be judged on retention and referrals — not downloads.
Thinking through insight.
04
The Journey
Beyond the Classroom
What I’ve done outside my degree, and what each thing taught me.
2024
Design Future London
Competition winner
Worked as part of Team TEENZ on a concept tackling social spaces and youth crime, then presented the concept to architects, designers and employers.
- What I did
- Worked as part of Team TEENZ to develop a concept tackling social spaces and youth crime.
- Presentation
- Presented at London City Hall and Havas Village London.
- What I learned
- Great ideas create impact only when they’re communicated clearly.
2024
Mount Anvil
Work experience — property development
Rotated across departments at a property developer, where marketing first caught my attention.
- What I did
- Spent time across departments, seeing how design, branding, customer communication and commercial strategy work together.
- What I learned
- Creativity has the greatest impact when it’s connected to business objectives.
2025
Queen Mary University of London
BSc Marketing & Management
Started my degree in Marketing & Management.
- What I did
- Studied consumer behaviour, brand strategy and management through coursework and group projects.
- What I learned
- Theory becomes powerful the moment it’s tested on a real audience.
2026
Royal Wharf Clinic
Graphic Design Intern
Competitor research, SEO copywriting and brand storytelling for a London clinic.
- What I did
- Analysed competitor positioning, wrote SEO-led educational articles and designed a founder story carousel.
- What I learned
- Trust is earned through consistency, not through a single campaign.
2026
Internship Experience UK 2026
Bright Network — Business, Operations & Marketing
A week of employer-led sessions on brand, commercial strategy and how marketing earns its budget.
- Experience
- Worked through employer-set tasks on audience targeting, campaign planning and commercial trade-offs.
- What I learned
- I left more confident talking about ideas in commercial terms, not just creative ones.
Next…
A 2027 placement or summer internship where I can keep working on real problems — across marketing, strategy, consulting or digital.
Building with purpose.
05
Portfolio
Portfolio
Selected work across marketing, creativity & culture
06
Finally
What's next?
Open to where the journey leads.